Path to market
A description of a need, of the extent of this need, of those who have the need, one ways to deliver the solution to need to those who have the need.
In classical terms, this is the result of a market research.
From a perspective of the open value network, the path to market is part of the incentive system. It tells people why the project is important and it estimates the potential revenue, which is an intrinsic motivation.
See example of SENSORICA's Mosquito path to market.